amazon advertising


If Amazon is your priority growth channel, but you don't know how to manage it effectively, talk to us.

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Channel Management

Amazon channel management is complex and demanding. Lean on the industry experts (yes us) as much or as little as you need to make it run more smoothly.

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Vendor+ Analytics

The most sophisticated Business Intelligence tool available for Vendor Central, helping you stem revenue loss & identify new opportunities.

Comprehensive and unique supply

Brand Strategy

Amazon should be treated as an extension of your brand; not be compromised by it. Everything we do on the channel is focused on the integrity and consistency of your brand.

Customer reviews1

Brand Protection

If third party sellers have run away with your listings and are devaluing your brand, we will instil some discipline back into the channel.


Fulfilment & Operations

Delivery times, correct labelling, shipment requirements, palletisation; all of these elements can make or break a Vendor account and efficiency is essential. We can help you implement better systems and processes to grow your Vendor account sustainably.

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Chargebacks & Terms

Amazon are pretty good at levying charges you weren’t expecting or don’t understand. It’s an issue that can soon get out of control if not managed effectively. We can help you improve the efficiency of your account, appeal chargebacks and negotiate terms.

Realise the full potential of your AMAZON channel

Stop guessing and take action with our strategic guidance and channel management

The process

Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Amazon.




Achieve sustainable growth with channel management, data insights & brand building strategies.

amazon vendor central uk

After strategic insight and careful planning, we will launch (or re-launch) your brand on Vendor Central.


An extensive look into your catalogue and category will determine your Amazon potential.

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Case Study


Toys & Games


Amazon Vendor Central

sima dickie group
Managed services1

Channel Management

Insights and measurement

Vendor+ Analytics

display desktop mobile

Brand Strategy

Customer reviews1

Brand Protection


Fulfilment & Operations

“We are part of the fourth biggest toy group in Europe but our Amazon operation had been lagging for several years. It was achieving less than a tenth of the revenue of our German & French counterparts and we obviously weren’t happy about this.

We engaged with WAKE in 2019 and made a plan to increase revenue by several million pounds within two years. We are currently ahead of this target.

Firstly, we completely overhauled our catalogue of 300 products. WAKE created brand new, professionally written content for all our listings with target keywords – making sure our products showed up in more searches. Next, an in-depth brand-building exercise made our offering more visible to buyers than our competitors.

WAKE also helped with operational areas; introducing usable stock demand forecasting. This improved our poor PO acceptance rate of just 48% by finally being able to predict what Amazon were going to order from us. Together, we also identified products that weren’t generating revenue due to our pricing or Amazon actually sourcing from alternative Vendors. We now have much better coverage and sell-through of our core range.

Our business and clientele has changed dramatically over the past five years and we now understand that Amazon can be tricky to manage. The WAKE team have helped us identify our internal strengths but also allowed us to lean on them in those areas we simply don’t understand.”

Rich Belford Managing Director

Before Optimisation


After Optimisation


Overall Conversion Rate


Advertising Performance

Improved Visibility on brand terms and keywords

Significant increase in search visibility & conversion

Insights and measurement

22% Revenue increase after 9 month engagement

display desktop mobile

Effective Advertising strategy with excellent ROI

In-house (not out-sourced) expertise

Our CEO James Wakefield developed our robust marketing processes from the ground up after realising that the significance of brand and product integrity was severely underestimated by brand owners and other agencies when it came to Amazon.

James is a strong believer that Amazon should be treated as an extension of a client’s brand, not be compromised by it. But all too often he sees the single most important touchpoint - customer facing product listings - neglected or totally ignored within the context of a brand’s “Amazon strategy”.

Product and brand representation should always come first. Take a look at your competition and ask yourself if you’re really on top of this?

WAKE Amazon Agency

Brands moving forward with WAKE

Toys &
& Beauty
& Drink