--- title: "Streamlining for Advertising Success: How We Increased Capezio’s ROAS by 147% in Just One Month" description: Discover how WAKE's Amazon advertising consultancy achieved 64% increase in sales and a 147% increase in ROAS for leading dancewear brand Capezio. image: https://www.wakecommerce.co.uk/hubfs/Blog%20Post%20Image-2-1.jpg --- [![WAKE Amazon Agency](https://www.wakecommerce.co.uk/hs-fs/hubfs/WAKE-Chaser-Logo-2.png?width=148&height=33&name=WAKE-Chaser-Logo-2.png "WAKE Amazon Agency")](https://www.wakecommerce.co.uk) - Services - [Complete channel management for Amazon Vendor Central ![Vendor+](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665178.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management) - [Chargeback & Shortage Claim Recovery for Amazon Vendors ![ProfitGuard](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665177.svg)](https://www.wakecommerce.co.uk/profitguard-amazon-chargeback-recovery) - [A creative agency within an Amazon agency ![ContentStudio](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665179.svg)](https://www.wakecommerce.co.uk/amazon-listing-optimisation) - [Full funnel Amazon Ads, DSP + AMC management ![ads+dsp](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665176.svg)](https://www.wakecommerce.co.uk/amazon-ads-management) - [Pricing](https://www.wakecommerce.co.uk/pricing) - [Blog](https://www.wakecommerce.co.uk/blog) [Contact Us](https://www.wakecommerce.co.uk/contact-us) - Services - [Pricing](https://www.wakecommerce.co.uk/pricing) - [Blog](https://www.wakecommerce.co.uk/blog) - [Contact Us](https://www.wakecommerce.co.uk/contact-us) ## Enquiry Form ![Amazon Advertising Case Study](https://www.wakecommerce.co.uk/hubfs/Blog%20Post%20Image-2-1.jpg) # Streamlining for Advertising Success: How We Increased Capezio’s ROAS by 147% in Just One Month by **Helen Robinson** 24 April 2026 Dancewear brand Capezio was struggling to turn a profit across hundreds of Amazon advertising campaigns, due to a lack of efficiency and diversification. Our Amazon advertising consultancy helped to cut inefficiencies and exploit untapped opportunities, supercharging campaign efficiency and sales. In just one month, we were able to achieve: - A 64% increase in sales. - A 147% increase in ROAS. - Greater diversification and efficiency across more than 800 campaigns.   ## The Challenge ![](https://www.wakecommerce.co.uk/hs-fs/hubfs/image-png.png?width=1573&height=695&name=image-png.png) Capezio, a prestigious international dancewear company, had a large and diverse catalogue on Amazon supported by hundreds of paid advertising campaigns. A large portion of their budget was being consumed by automatic campaigns, which were contributing disproportionately low sales. Additionally, the brand wasn’t taking steps to effectively leverage branded keywords, despite these historically having the highest returns.   ## Our Solution and Strategy When Capezio came on board, we carried out a complete Amazon PPC audit on their account, analysing key performance metrics, keyword variables, campaign structure, placement, and targeting. Once we’d spotted the biggest inefficiencies in the campaign, we overhauled the brand’s strategy by focusing on top-performing ASINs that drove the majority of sales, targeting seven distinct product categories. The budget was reallocated with a 60:40 split, favouring the categories that historically generated higher sales. Each campaign was meticulously planned with a mix of “broad match” and auto campaigns, and supported by dynamic bidding to help maintain visibility and optimise spend.   ## The Results ![Amazon Advertising Case Study](https://www.wakecommerce.co.uk/hs-fs/hubfs/Blog%20Post%20Image-2.jpg?width=750&height=419&name=Blog%20Post%20Image-2.jpg) Our restructuring work led to major improvements in Capezio’s advertising performance. After just one month of ads management, the brand’s sales grew by over **64%**, and their return on ad spend (ROAS) increased by **147%**. This initial leap was accompanied by consistent growth in ROAS and sales over the following months, reflecting the huge value in a refined advertising strategy, and the benefits of strategically targeting high-performing categories and search terms.   **Want more profitable Amazon ads?** Wake’s ads management service provides bespoke strategies tailored to your unique catalogue and goals, helping you build stronger campaigns and get more from your budget. [![Supercharge Your ROAS](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26614020/interactive-240954878171.png)](https://www.wakecommerce.co.uk/hs/cta/wi/redirect?encryptedPayload=AVxigLIZxxyMr1sG1Bm%2Bb2IKO1zOYDDvdF4A%2BOC7z3%2FPmitGIk93%2FAql6z5BCigw3Fn%2Bl0MrpFFDhBy90jE7kVrq6S0m2bdwiPI8T8mg1h35AWaPNgqwHnYpu2Mc8xrXnizbbJUUYR3bzZUpXI0neGk71C43lW6D27sRu3%2F0Il0QZu3ivZmz14oJeleXFLKLQ21PiQMkE5RRIp0%3D&webInteractiveContentId=240954878171&portalId=26614020)   ## Meet the Experts ![Chris Shelton Headshot](https://www.wakecommerce.co.uk/hs-fs/hubfs/Chris%20Shelton%20Headshot.jpg?width=190&height=190&name=Chris%20Shelton%20Headshot.jpg)**Chris Shelton - Senior Account Manager** With eight years’ experience in Amazon account management, Chris is adept at demystifying large data sets and turning them into actionable, thought-out optimisations. Coming from a background in enterprise translation services, Chris held a number of in-house positions at various global consumer brands, leading account management and localisation for European markets. He joined WAKE’s accounts team in July 2025, where he regularly performs key strategic insights and optimisations for advertising and catalogue optimisation, helping our clients turn Amazon into their biggest profit drivers. ![Frame 2085665102](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Frame%202085665102.png?width=590&height=592&name=Frame%202085665102.png) ## Insights to help Grow Profit Don't miss out on the latest strategies for growing your brand sustainably on Amazon. Subscribe now! About the Author With more than 20 years of advertising and account management experience, Helen thrives on building meaningful, long-term partnerships and achieving high-impact results. Having managed a range of global PPC and DSP accounts, Helen is comfortable sitting at the controls of multimillion pound ad budgets. She’s adept at identifying where a campaign is falling short, and finding the best way to plug the gaps for long-term success. As our Head of Client Services, Helen is the bridge between our internal teams and the clients we serve, focused on translating client objectives into actionable Amazon strategies, and nurturing holistic growth through our approach to PPC, DSP, and beyond. ## Related Blog Posts October 28, 2025 ###### [Sweet Success: How We Supercharged Organic Sales for Monty Bojangles](https://www.wakecommerce.co.uk/blog/sweet-success-how-we-doubled-traffic-and-conversion-for-monty-bojangles) [Continue reading](https://www.wakecommerce.co.uk/blog/sweet-success-how-we-doubled-traffic-and-conversion-for-monty-bojangles) May 23, 2025 ###### [Case Study: Content Optimisation Return on Investment](https://www.wakecommerce.co.uk/blog/amazon-content-optimisation-case-study) [Continue reading](https://www.wakecommerce.co.uk/blog/amazon-content-optimisation-case-study) April 1, 2025 ###### [How to Make Amazon Advertising Work for You in 2026](https://www.wakecommerce.co.uk/blog/amazon-advertising-the-complete-guide-for-vendors-in-2025) [Continue reading](https://www.wakecommerce.co.uk/blog/amazon-advertising-the-complete-guide-for-vendors-in-2025) February 27, 2025 ###### [What is Amazon DSP Advertising? 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