Dance clothing brand Capezio was struggling to turn a profit across hundreds of Amazon advertising campaigns, due to a lack of efficiency and diversification.
Our Amazon advertising consultancy helped to cut inefficiencies and exploit untapped opportunities, supercharging campaign efficiency and sales.
In just one month, we were able to achieve:
- A 64% increase in sales.
- A 147% increase in ROAS.
- Greater diversification and efficiency across more than 800 campaigns.
The Challenge
Capezio, a prestigious international dancewear company, had a large and diverse catalogue on Amazon supported by hundreds of paid advertising campaigns. A large portion of their budget was being consumed by automatic campaigns, which were contributing disproportionately low sales.
Additionally, the brand wasn’t taking steps to effectively leverage branded keywords, despite these historically having the highest returns.
Our Solution and Strategy
When Capezio came on board, we carried out a complete Amazon PPC audit on their account, analysing key performance metrics, keyword variables, campaign structure, placement, and targeting.
Once we’d spotted the biggest inefficiencies in the campaign, we overhauled the brand’s strategy by focusing on top-performing ASINs that drove the majority of sales, targeting seven distinct product categories. The budget was reallocated with a 60:40 split, favouring the categories that historically generated higher sales.
Each campaign was meticulously planned with a mix of “broad match” and auto campaigns, and supported by dynamic bidding to help maintain visibility and optimise spend.
The Results
Our restructuring work led to major improvements in Capezio’s advertising performance.
After just one month of ads management, the brand’s sales grew by over 64%, and their return on ad spend (ROAS) increased by 147%.
This initial leap was accompanied by consistent growth in ROAS and sales over the following months, reflecting the huge value in a refined advertising strategy, and the benefits of strategically targeting high-performing categories and search terms.
Want more profitable Amazon ads? Wake’s ads management service provides bespoke strategies tailored to your unique catalogue and goals, helping you build stronger campaigns and get more from your budget.
Meet the Experts
Chris Shelton - Senior Account Manager
With eight years’ experience in Amazon account management, Chris is adept at demystifying large data sets and turning them into actionable, thought-out optimisations.
Coming from a background in enterprise translation services, Chris held a number of in-house positions at various global consumer brands, leading account management and localisation for European markets.
He joined WAKE’s accounts team in July 2025, where he regularly performs key strategic insights and optimisations for advertising and catalogue optimisation, helping our clients turn Amazon into their biggest profit drivers.
