---
title: Vendor+ | Amazon Vendor Central Management for Established Brands
description: Your Amazon Vendor Central channel should feel predictable and in control. Vendor+ fixes issues fast, restores performance, recovers lost profit and fills internal gaps with specialists. Learn more.
---

[![WAKE Amazon Agency](https://www.wakecommerce.co.uk/hs-fs/hubfs/WAKE-Chaser-Logo-2.png?width=148&height=33&name=WAKE-Chaser-Logo-2.png "WAKE Amazon Agency")](https://www.wakecommerce.co.uk)

- Services 
    - [Complete channel management for Amazon Vendor Central ![Vendor+](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665178.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management)
    - [Chargeback & Shortage Claim Recovery for Amazon Vendors ![ProfitGuard](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665177.svg)](https://www.wakecommerce.co.uk/profitguard-amazon-chargeback-recovery)
    - [A creative agency within an Amazon agency ![ContentStudio](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665179.svg)](https://www.wakecommerce.co.uk/amazon-listing-optimisation)
    - [Full funnel Amazon Ads, DSP + AMC management ![ads+dsp](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665176.svg)](https://www.wakecommerce.co.uk/amazon-ads-management)
- [Pricing](https://www.wakecommerce.co.uk/pricing)
- [Blog](https://www.wakecommerce.co.uk/blog)

[Contact Us](https://www.wakecommerce.co.uk/contact-us)

- Services
- [Pricing](https://www.wakecommerce.co.uk/pricing)
- [Blog](https://www.wakecommerce.co.uk/blog)
- [Contact Us](https://www.wakecommerce.co.uk/contact-us)

## Enquiry Form

## Enter your details below to begin your 3-minute growth check

![Frame 2085665143](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665143.svg)

# Unlock Your Brand's Full Potential on Vendor Central with WAKE

WAKE is a specialised growth partner for FMCG brands looking to drive growth on Amazon.

![](https://play.vidyard.com/g9db2QoLTMwvEfdEDTCnH6.jpg)

[Get Started With WAKE Today](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

Our UK-based, in-house team of experts and ex-Amazon insiders uncover what others miss and deliver the results your brand deserves.

## WAKE Works With Vendor Central Brands With £1M+ Annual Amazon Revenue Looking To Scale

[![alpecin-1.png](https://www.wakecommerce.co.uk/hubfs/alpecin-1.png.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![ManiLife](https://www.wakecommerce.co.uk/hs-fs/hubfs/ManiLife.png?width=142&height=90&name=ManiLife.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-1.png?width=174&height=90&name=div.logos-image-1.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-2](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-2.png?width=216&height=90&name=div.logos-image-2.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-3](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-3.png?width=1842&height=990&name=div.logos-image-3.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![Stokes](https://www.wakecommerce.co.uk/hs-fs/hubfs/Stokes.png?width=152&height=80&name=Stokes.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![alpecin-1.png](https://www.wakecommerce.co.uk/hubfs/alpecin-1.png.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![ManiLife](https://www.wakecommerce.co.uk/hs-fs/hubfs/ManiLife.png?width=142&height=90&name=ManiLife.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-1.png?width=174&height=90&name=div.logos-image-1.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-2](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-2.png?width=216&height=90&name=div.logos-image-2.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-3](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-3.png?width=1842&height=990&name=div.logos-image-3.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![Stokes](https://www.wakecommerce.co.uk/hs-fs/hubfs/Stokes.png?width=152&height=80&name=Stokes.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![alpecin-1.png](https://www.wakecommerce.co.uk/hubfs/alpecin-1.png.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![ManiLife](https://www.wakecommerce.co.uk/hs-fs/hubfs/ManiLife.png?width=142&height=90&name=ManiLife.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-1.png?width=174&height=90&name=div.logos-image-1.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-2](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-2.png?width=216&height=90&name=div.logos-image-2.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![div.logos-image-3](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.logos-image-3.png?width=1842&height=990&name=div.logos-image-3.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

[![Stokes](https://www.wakecommerce.co.uk/hs-fs/hubfs/Stokes.png?width=152&height=80&name=Stokes.png)](https://www.wakecommerce.co.uk/amazon-vendor-central-management#example)

## £1M+ Brands: Get Your FREE 3-Minute Amazon Growth Check

We’ve helped dozens of £1M+ brands uncover the exact blind spots that are silently stunting their growth. Now it’s your turn.

![Group 1171276173-3](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Group%201171276173-3.png?width=1216&height=613&name=Group%201171276173-3.png)

Uncover what’s slowing your growth now… before it costs you more.

[Claim Your 3-Minute Growth Check](https://www.wakecommerce.co.uk/amazon-vendor-central-management#form-modal-2)

## Struggling To Make Vendor Central Profitable?

- If you’ve been at it for a while you’ve probably faced dwindling margins from chargebacks & shortages, restrictive pricing, obscured profitability, and nerve-wracking annual negotiations.
- Add to that the operational snags and the convoluted platform, you can understand why many brands give up on Vendor Central. But with our help, you can easily turn this untapped channel into your biggest profit driver.

[Get The Help You Need](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

![Frame 2085665107-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Frame%202085665107-1.png?width=590&height=660&name=Frame%202085665107-1.png)

THE SOLUTION

![Frame 2085665143](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665143.svg)

## The Only Channel Management Solution Built For Amazon Vendors

 STRATEGY + MANAGEMENT

 DATA

SALES GROWTH

CONTENT

Keywords   
Optimisation  
A+ Content  
Brand Story  
Storefront

MARKETING

Sponsored Ads  
Video Ads  
DSP  
Deals  
Off-Site Marketing

![icon_timer](https://www.wakecommerce.co.uk/hs-fs/hubfs/icon_timer.png?width=60&height=60&name=icon_timer.png)

EFFICIENCY

![Group 1171276168](https://www.wakecommerce.co.uk/hubfs/Group%201171276168.svg)

CATALOGUE

Product Creation  
Product Management  
Product Monitoring  
Support Management  
Brand Protection

![icon_cog](https://www.wakecommerce.co.uk/hs-fs/hubfs/icon_cog.png?width=36&height=37&name=icon_cog.png)

OPERATIONS

Order Processing  
Shipments  
Automation  
License plating  
GDSN

![div.icon-image-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/div.icon-image-1.png?width=60&height=60&name=div.icon-image-1.png)

PROFITABILITY

![Vector 378](https://www.wakecommerce.co.uk/hs-fs/hubfs/Vector%20378.png?width=28&height=32&name=Vector%20378.png)

REIMBURSEMENTS

Chargebacks  
Shortage & Price claims  
CoOp Discrepancies  
Invoice Discrepancies  
FBA recovery

![Vector 379](https://www.wakecommerce.co.uk/hs-fs/hubfs/Vector%20379.png?width=44&height=30&name=Vector%20379.png)

TRADING RELATIONSHIPS

Negotiation Support  
Contracogs Agreements  
Accruals  
AVS/PICS/Acapulco  
GSCOP

[Find Out More About Vendor+](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

## Meet your New Team Of Vendor Central Experts

Our passionate team from the UK consists of strategists, creatives, and ex-Amazon insiders who live and breathe ecommerce… all united by one goal: helping your brand win on Amazon.

With backgrounds ranging from global retail giants to fast-growing DTC brands, we bring deep industry knowledge and fresh thinking to every project. We don’t just understand the platform. We understand people.

That’s why everything we create is grounded in insight, empathy, and a sharp focus on what actually converts.

![image 3350](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/team-wake.png?width=1220&height=826&name=team-wake.png)

## Everything Your Brand Needs to Thrive on Amazon Tailored to You

We deliver a comprehensive suite of Amazon services — from advertising and account optimisation to performance analysis and content creation.

We tailor our approach to your unique goals and business needs, combining smart strategy, agile thinking, and organised execution to unlock new opportunities and ensure your brand thrives on Amazon at every stage of your growth.

 Get Started With WAKE Today

![Frame 2085665107](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Frame%202085665107.png?width=590&height=660&name=Frame%202085665107.png)

## The WAKE Difference, Backed by Case Studies

![Frame 2085665143](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665143.svg)

### Case Study

Clients saw average 29.3% YoY growth in 2023 with

[Get The Help You Need](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

![Chart 1](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Chart%201.png?width=656&height=354&name=Chart%201.png)

RESULT DRIVEN HEADLINE FOR MONTY BOJANGLES CASE STUDY

 £1.3m

Recovered

RESULT DRIVEN HEADLINE FOR MONTY BOJANGLES CASE STUDY

 £8.5m

Recovered

RESULT DRIVEN HEADLINE FOR MONTY BOJANGLES CASE STUDY

 £10m

Recovered

## What Makes WAKE Different

Others

Others

>50% former Amazon employees

Vendor Central specialism

Dedicated catalogue team

Dedicated finops team

Dedicated Amazon Ads & DSP team

Dedicated content team

Advanced term negotiation support

Total support ticket management

Proprietary Vendor Central monitoring

Buy Box & market share monitoing

AVS, EDI, PICS & automation support

Vendor training & client workshops

Strong commercial and P&L focus

## Here’s What You Can Done With WAKE In Just 90 Days

Month 1

![Group 1171276176](https://www.wakecommerce.co.uk/hubfs/wake%202025/Group%201171276176.svg)

### **Clarity, Confidence, Control**

- Clear view of market position and competitor activity
- Growth plan built around your highest-value opportunities
- Focused reporting that highlights wins and waste

Month 2

![Ellipse 3378](https://www.wakecommerce.co.uk/hs-fs/hubfs/Ellipse%203378.png?width=76&height=75&name=Ellipse%203378.png)

### Relief, Momentum, Early Wins

- Ad spend working harder, with waste cut fast
- Long-standing issues resolved, support tickets under control
- Cross-functional support bringing stability and pace

Month 3

![Ellipse 3378-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/Ellipse%203378-1.png?width=76&height=75&name=Ellipse%203378-1.png)

### Results, Recovery, Rhythm

- Higher visibility, stronger conversion, better profitability
- Lost revenue recovered through historic claim audits
- Amazon feels in control — and on track

[Get Started With WAKE Today](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

## Who Do We Help?

**Founders & brand owners**

Everyone's fighting for attention and trying to stand out. Profit margins are almost nonexistent. And constant platform changes only make things worse.

 **Commercial directors / NAMs**

Don't know how to move forward and make Amazon profitable? We've helped Commercial Directors just like you turn Amazon Vendor Central from their biggest problem to their biggest profit driver.

 **Marketplace & ecom managers**

If you don't have time to shape a Vendor Central strategy because of all the daily fires you have to put out, don't fear... there's a way forward.

[Get The Help You Need](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

![image_4.png](https://www.wakecommerce.co.uk/hs-fs/hubfs/WAKE%20Theme%20%20by%206M/image_4.png.png?width=768&height=795&name=image_4.png.png)

## Leave the Uncertainty Behind And Put Your Amazon Success In Expert Hands

At WAKE, we bring clarity to the chaos, turning complex challenges into clear, strategic actions that drive results.

You’ll get a team that thinks ahead, moves fast, and keeps every detail in check — so your Amazon performance isn’t just maintained, it’s maximised.

We don’t settle for “good enough,” and neither should you.

**With Wake, every opportunity is uncovered, and every decision is informed, to ensure your brand is making the most out of Amazon.**

[Get Started With WAKE Today](https://www.wakecommerce.co.uk/amazon-vendor-central-management#main-modal)

## Frequently Asked Questions

![Frame 1171276194](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%201171276194.svg)

What makes Vendor+ different from other Amazon agency services?

Vendor+ is the only channel management solution built specifically for Amazon Vendors. Our team of ex-Amazon insiders brings unparalleled expertise to navigate the complexities of Vendor Central, ensuring your brand's success on this unique platform.

How can Vendor+ help me overcome the challenges of chargebacks and shortages?

Our dedicated FinOps team, with their insider knowledge of Amazon's systems, will audit your account, identify discrepancies, and work tirelessly to recover any funds owed to you. We'll also provide guidance on preventing future chargebacks and shortages.

Can Vendor+ assist with the complex pricing strategies on Vendor Central?

Absolutely. Our team will analyze your product pricing, considering factors like profitability, competitiveness, and Amazon's dynamic pricing model. We'll develop and implement a pricing strategy that protects your margins while maintaining your brand's integrity.

How does Vendor+ streamline my Vendor Central operations?

We'll work closely with your team to optimise your order processing, inventory management, and shipment workflows. Our goal is to improve your operational efficiency, reduce errors, and ensure compliance with Amazon's strict requirements.

Will Vendor+ help me navigate AVNs (Annual Vendor Negotiations) with Amazon?

Yes, our team of seasoned professionals will be by your side during these critical negotiations.

We'll help you understand Amazon's strategies, prepare compelling arguments, and strive for mutually beneficial terms that support your brand's long-term success on the platform.

What kind of reporting and analytics does Vendor+ provide?

Our proprietary reporting suite goes beyond Amazon's standard reports. We provide intuitive, customisable dashboards that give you a clear, comprehensive view of your Vendor Central performance.

From granular ASIN-level insights to aggregated brand performance metrics, we'll help you make data-driven decisions.

How does Vendor+ support my brand's presence on Amazon?

We take a holistic approach to brand management on Amazon.

From optimising your product listings and creating compelling A+ content to monitoring your brand's performance against competitors, we'll ensure your brand is well-represented and protected on the platform.

Can Vendor+ help me manage my advertising campaigns on Amazon?

Definitely. Our dedicated marketing team, including Amazon Advertising specialists, will develop and execute a comprehensive advertising strategy.

We'll leverage Sponsored ads, Amazon DSP, and other promotional opportunities to maximise your brand's visibility and drive sales.

How does Vendor+ differ from Amazon Vendor Services (AVS)?

While AVS provides some support, it's not a comprehensive solution.

Vendor+ goes above and beyond, offering in-depth strategic guidance, hands-on account management, and proactive problem-solving.

We fill the gaps left by AVS to ensure your success, and at a much lower cost.

What kind of results can I expect with Vendor+?

Every brand is unique, but our clients typically see significant improvements in profitability, operational efficiency, and overall sales growth.

In 2023, our clients saw an average year-over-year revenue growth of 29.3% with Vendor+.

How does the onboarding process work with Vendor+?

We start with a deep dive into your current Vendor Central setup, identifying areas of opportunity and potential challenges.

From there, we'll work with you to develop a tailored strategy and execution plan.

What level of involvement is required from my team?

We aim to be an extension of your team, not a replacement. Your input and collaboration are key to the success of our partnership.

However, we'll handle the heavy lifting of Vendor Central management, freeing up your team to focus on other critical aspects of your business.

How does Vendor+ handle the complexities of a hybrid selling model (both Vendor Central and Seller Central)?

While we generally recommend focusing on one platform for optimal results, we understand that a hybrid model is useful in certain circumstances.

In these cases, we'll work to develop a cohesive strategy that aligns your efforts across both platforms, while mitigating potential conflicts.

Can Vendor+ help me expand my Amazon business internationally?

Yes, we have extensive experience in helping brands navigate the complexities of international expansion on Amazon, particularly with Pan-EU Vendor setups.

From managing multiple Vendor Central accounts to optimising your product listings and advertising campaigns for different markets, we'll support your global growth strategy.

How can I learn more about Vendor+ and get started?

We'd love to learn more about your brand and discuss how Vendor+ can support your Amazon success.

Simply reach out to us by clicking the button on the left. Our team will be in touch to discuss your needs and develop a tailored proposal.

[![WAKE Amazon Agency](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/WAKE_Logo.png?width=179&height=40&name=WAKE_Logo.png "WAKE Amazon Agency")](https://www.wakecommerce.co.uk/)

- [Vendor+](https://www.wakecommerce.co.uk/amazon-vendor-central-management)
- [ProfitGuard](https://www.wakecommerce.co.uk/profitguard-amazon-chargeback-recovery)
- [ContentStudio](https://www.wakecommerce.co.uk/amazon-listing-optimisation)
- [ads+dsp](https://www.wakecommerce.co.uk/amazon-ads-management)
- [Blog](https://www.wakecommerce.co.uk/blog)
- [Contact us](https://www.wakecommerce.co.uk/contact-us)

020 3885 0777 | [hello@wakecommerce.co.uk](mailto:hello@wakecommerce.co.uk)

![contact-dtls-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/General/contact-dtls-1.png?width=529&height=355&name=contact-dtls-1.png)

![contact-dtls2](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/General/contact-dtls2.png?width=529&height=355&name=contact-dtls2.png)

![Amazon SPN certified](https://www.wakecommerce.co.uk/hs-fs/hubfs/image%203239.png?width=272&height=75&name=image%203239.png)

![Amazon Ads Verified Partner](https://www.wakecommerce.co.uk/hs-fs/hubfs/image%203240.png?width=105&height=75&name=image%203240.png)

© Copyright 2026 - Wake Commerce Ltd

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  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Our proprietary reporting suite goes beyond Amazon's standard reports. We provide intuitive, customisable dashboards that give you a clear, comprehensive view of your Vendor Central performance. From granular ASIN-level insights to aggregated brand performance metrics, we'll help you make data-driven decisions."
    },
    "name" : "What kind of reporting and analytics does Vendor+ provide?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "We take a holistic approach to brand management on Amazon. From optimising your product listings and creating compelling A+ content to monitoring your brand's performance against competitors, we'll ensure your brand is well-represented and protected on the platform."
    },
    "name" : "How does Vendor+ support my brand's presence on Amazon?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Definitely. Our dedicated marketing team, including Amazon Advertising specialists, will develop and execute a comprehensive advertising strategy. We'll leverage Sponsored ads, Amazon DSP, and other promotional opportunities to maximise your brand's visibility and drive sales."
    },
    "name" : "Can Vendor+ help me manage my advertising campaigns on Amazon?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "While AVS provides some support, it's not a comprehensive solution. Vendor+ goes above and beyond, offering in-depth strategic guidance, hands-on account management, and proactive problem-solving. We fill the gaps left by AVS to ensure your success, and at a much lower cost."
    },
    "name" : "How does Vendor+ differ from Amazon Vendor Services (AVS)?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Every brand is unique, but our clients typically see significant improvements in profitability, operational efficiency, and overall sales growth. In 2023, our clients saw an average year-over-year revenue growth of 29.3% with Vendor+."
    },
    "name" : "What kind of results can I expect with Vendor+?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "We start with a deep dive into your current Vendor Central setup, identifying areas of opportunity and potential challenges. From there, we'll work with you to develop a tailored strategy and execution plan."
    },
    "name" : "How does the onboarding process work with Vendor+?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "We aim to be an extension of your team, not a replacement. Your input and collaboration are key to the success of our partnership. However, we'll handle the heavy lifting of Vendor Central management, freeing up your team to focus on other critical aspects of your business."
    },
    "name" : "What level of involvement is required from my team?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "While we generally recommend focusing on one platform for optimal results, we understand that a hybrid model is useful in certain circumstances. In these cases, we'll work to develop a cohesive strategy that aligns your efforts across both platforms, while mitigating potential conflicts."
    },
    "name" : "How does Vendor+ handle the complexities of a hybrid selling model (both Vendor Central and Seller Central)?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes, we have extensive experience in helping brands navigate the complexities of international expansion on Amazon, particularly with Pan-EU Vendor setups. From managing multiple Vendor Central accounts to optimising your product listings and advertising campaigns for different markets, we'll support your global growth strategy."
    },
    "name" : "Can Vendor+ help me expand my Amazon business internationally?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "We'd love to learn more about your brand and discuss how Vendor+ can support your Amazon success. Simply reach out to us by clicking the button on the left. Our team will be in touch to discuss your needs and develop a tailored proposal."
    },
    "name" : "How can I learn more about Vendor+ and get started?"
  } ]
}
```