amazon advertising


Helping brands develop sustainable growth strategies on Amazon with our inside knowledge & analytics.

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Channel Management

Amazon is a complex and demanding channel. Lean on us as much or as little as you need to run things more profitably and sustainably.

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Our cutting edge analytics tools for Amazon will finally let you identify issues and opportunities for achieving rapid growth.

Comprehensive and unique supply

Brand Strategy

Your brand is everything, so don't let Amazon compromise it. Everything we do is grounded in the integrity of your brand on the channel.

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Brand Protection

If you have lost control of your products, listings and brand representation, we can help you regain full control.


Fulfilment & Operations

Understanding the nuances of fulfilment, delivery and operations are critical for success on the channel. Our Amazon agency will help you optimise all of these areas.

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Fees, chargebacks and terms negotiations are often misunderstood, but crucial to get a handle on if you are to maintain margin. We will make sure you're getting the best deal.


We don't believe in shortcuts and with our guidance you'll achieve sustainable growth

The process

Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Amazon.




Achieve sustainable growth with channel management, data insights & brand building strategies.

amazon vendor central uk

After strategic insight and careful planning, we will launch (or re-launch) your brand on Vendor Central.


An extensive look into your catalogue and category will determine your Amazon potential.

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Case Study


Toys & Games


Amazon Vendor Central

sima dickie group
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Channel Management

Insights and measurement

Vendor+ Analytics

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Brand Strategy

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Brand Protection


Fulfilment & Operations

“We are part of the fourth biggest toy group in Europe but our Amazon operation had been lagging for several years. It was achieving less than a tenth of the revenue of our German & French counterparts and we obviously weren’t happy about this.

We engaged with WAKE in 2019 and made a plan to increase revenue by several million pounds within two years. We are currently ahead of this target.

Firstly, we completely overhauled our catalogue of 300 products. WAKE created brand new, professionally written content for all our listings with target keywords – making sure our products showed up in more searches. Next, an in-depth brand-building exercise made our offering more visible to buyers than our competitors.

WAKE also helped with operational areas; introducing usable stock demand forecasting. This improved our poor PO acceptance rate of just 48% by finally being able to predict what Amazon were going to order from us. Together, we also identified products that weren’t generating revenue due to our pricing or Amazon actually sourcing from alternative Vendors. We now have much better coverage and sell-through of our core range.

Our business and clientele has changed dramatically over the past five years and we now understand that Amazon can be tricky to manage. The WAKE team have helped us identify our internal strengths but also allowed us to lean on them in those areas we simply don’t understand.”

Rich Belford Managing Director

Before Optimisation


After Optimisation


Overall Conversion Rate


Advertising Performance

Improved Visibility on brand terms and keywords

Significant increase in search visibility & conversion

Insights and measurement

22% Revenue increase after 9 month engagement

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Effective Advertising strategy with excellent ROI

In-house (not out-sourced) expertise

Our CEO James Wakefield developed our robust marketing processes from the ground up after realising that the significance of brand and product integrity was severely underestimated by brand owners and other agencies when it came to Amazon.

James is a strong believer that Amazon should be treated as an extension of a client’s brand, not be compromised by it. But all too often he sees the single most important touchpoint - customer facing product listings - neglected or totally ignored within the context of a brand’s “Amazon strategy”.

Product and brand representation should always come first. Take a look at your competition and ask yourself if you’re really on top of this?

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Brands moving forward with WAKE

Toys &
& Beauty
& Drink