MakING Amazon
work for your brand

Turn Amazon Vendor Central into a profitable, predictable & sustainable channel with our strategic guidance and analytics.

Brands moving forward with WAKE Amazon Agency

Toys & Games
Health & Beauty
Food & Drink

Why us?

WAKE is the only specialist agency for Amazon Vendor Central UK

The process

Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Amazon Vendor Central.

Accelerate

Activate

Achieve sustainable growth with channel management, data insights & brand building strategies.

amazon vendor central uk

After strategic insight and careful planning, we will launch (or re-launch) your brand on Vendor Central.

Audit

An extensive look into your catalogue and category will determine your Amazon potential.

The time is now

Amazon is here to stay. Let’s make sure your brand is getting the most out of it.

Richard Belford

Richard Belford

Managing Director, Simba Dickie Toys

In the nine months since WAKE took control of our Amazon Vendor Central UK channel, we've seen a 26% increase in revenue

Let’s understand the scale of
your brand’s opportunity

Market Tracker is the most extensive database of Amazon insights available. Analyse revenue, pricing, competition and much more to see exactly how Amazon could work for you.

Your partner

We’re on this Amazon journey together.

New to the platform or not, you may find this massive marketplace intimidating. We’ll put your mind at ease with pragmatic, strategic and creative advice coupled with cutting-edge analytics. Use us as much or as little as you want.

Brand matters

A brand on Amazon is still a brand.

Grounded in the fundamentals of branding and marketing, our Amazon agency includes copywriters, designers and a Creative Director.
This ensures that any personality and you’ve been building will flow through the channel.

amazon vendor central uk

Only when you know, can you grow

Without understanding where things are going wrong, how can you grow? With Vendor+ you’ll get detailed sales & performance insights. Revenue leakage, pricing issues, stock forecasting and more; it’s all here. Know how your Amazon Vendor channel is performing from the inside out.

Success Stories

Here are a few clients and brands who now understand why we use the line ‘Your Amazon Advantage’.

Richard Belford

Richard Belford

Managing Director, Simba Dickie Toys

Making Amazon child’s play for Simba Dickie Toys

“We are part of the fourth biggest toy group in Europe but our Amazon operation had been lagging for several years. It was achieving less than a tenth of the revenue of Germany & France.

The WAKE team have helped us identify our internal strengths but also allowed us to lean on them in those areas we simply don’t understand and now we are well ahead of our growth target.”

Graham Fish

Graham Fish

Managing Director, Men-u Skincare

A smoother future for Men-u Skincare

“With WAKE’s invaluable support, in 2021 we’re going to be more aggressive with our Amazon strategy. Because we can! Our products are loved by customers and we have great feedback and advocacy.

We now know that this is a winning combination on Amazon and we’re very excited about the future trajectory.”

Crispin & Lucinda Clay

Crispin & Lucinda Clay

Founders, Munchy Seeds

The (Munchy) Seeds of growth

“We met James from WAKE at the Food & Drink Show back in 2019. Amazon as a new sales channel was a seed in our heads for a while, but we only took the plunge when the pandemic hit. We began to question the longevity of some of our existing channels.

There was one major request for our new partner - to move quickly. They did so and nine months on, we’re pleased to say the project has been a major success.”

Your Amazon advantage

Growth strategies and actionable analytics for brands selling to Amazon.

Brands moving forward with WAKE

Toys & Games
Health & Beauty
Food & Drink

Why us?

Quite simply, we will make Amazon work better for your brand

The process

Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Amazon.

Accelerate

Achieve sustainable growth with channel management, data insights & brand building strategies.

amazon vendor central uk

Activate

Achieve sustainable growth with channel management, data insights & brand building strategies.

Audit

Achieve sustainable growth with channel management, data insights & brand building strategies.

The time is now

Amazon is here to stay. Let’s make sure your brand is getting the most out of it.

Richard Belford

Richard Belford

Managing Director, Simba Dickie Toys

In the nine months since WAKE took control of our Amazon channel, we have seen a 26% increase in revenue

Let’s understand the scale of your brand’s opportunity

Market Tracker is the most extensive database of Amazon insights available. Analyse revenue, pricing, competition and much more to see exactly how Amazon could work for you.

Your partner

We’re on this Amazon journey together.

New to the platform or not, you may find this massive marketplace intimidating. We’ll put your mind at ease with pragmatic, strategic and creative advice coupled with cutting-edge analytics. Use us as much or as little as you want.

Brand matters

A brand on Amazon is still a brand.

Grounded in the fundamentals of branding and marketing, our team includes copywriters, designers and a Creative Director. This ensures that any personality and you’ve been building will flow through the channel.

amazon vendor central uk

Only when you know, can you grow

Without understanding where things are going wrong, how can you grow? With Vendor+ you’ll get detailed sales & performance insights. Revenue leakage, pricing issues, stock forecasting and more; it’s all here. Know how your Amazon channel is performing from the inside out.

Management

Here we are. The humble experts who will hold your hand (but only as much as you want) through your Amazon journey.

James Wakefield, Managing Director

James Wakefield, Managing Director

Only Amazon knows more about Amazon than our founder. An all-round ecommerce veteran, James eventually realised his passion for data, branding and scaling business should be available to the masses - well, the astute ones at least. And WAKE was born.

Nick Garnett, Commercial Director

Nick Garnett, Commercial Director

Nick has worked in digital marketing since the year dot (com) and has scaled his own agencies and online brands. He once worked for Richard Branson and Virgin Records but now wants brands and Amazon to make sweet music together.

Bogdan Lupu, Marketing Director

Bogdan Lupu, Marketing Director

There’s nothing Bogdan doesn’t know about Amazon advertising strategy or funnels. Or coffee. This ecom obsessive brings passion and innovation (and probably the tasting notes for the latest Guatemalan blend he’s quaffing) to our Amazon agency.

Daniel Headey, Creative Director

Daniel Headey, Creative Director

Starting out at big boys Saatchi & Saatchi and Ogilvy, Daniel then went ‘digital & social’ at Elvis. Here, he created a world first in a Google Street View game for Virgin Trains. TOV guru; brand man; strategic thinker, scriptwriter - he’s a multi-faceted creative tool.

Simon Fattuhi, Finance Director

Simon Fattuhi, Finance Director

Our numbers man is a Former KPMG and Expedia financial guru who brings a wealth of experience to our (and your) boardroom table. He loves data almost as much as James and designs urban apparel in his spare time.