Make Amazon
work for your brand
Growth strategies and actionable analytics for brands selling to Amazon Vendor Central.
Brands moving forward with WAKE Amazon Agency
Why us?
WAKE is the only specialist agency for Amazon Vendor Central
The process
Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Vendor Central.
Accelerate
Activate
Achieve sustainable growth with channel management, data insights & brand building strategies.
After strategic insight and careful planning, we will launch (or re-launch) your brand on Vendor Central.
Audit
An extensive look into your catalogue and category will determine your Amazon potential.
The time is now
Amazon is here to stay. Let’s make sure your brand is getting the most out of it.
Richard Belford
Managing Director, Simba Dickie Toys
In the nine months since WAKE took control of our Vendor Central channel, we have seen a 26% increase in revenue
Let’s understand the scale of your brand’s opportunity
Market Tracker is the most extensive database of Amazon insights available. Analyse revenue, pricing, competition and much more to see exactly how Amazon could work for you.
- Data on 52432 product categories
- Amazon UK & Amazon USA
- Monthly & annual revenue data
- Determine competition
-
Rationalise
price points - Make informed decisions
Your partner
We’re on this Amazon journey together.
New to the platform or not, you may find this massive marketplace intimidating. We’ll put your mind at ease with pragmatic, strategic and creative advice coupled with cutting-edge analytics. Use us as much or as little as you want.
Brand matters
A brand on Amazon is still a brand.
Grounded in the fundamentals of branding and marketing, our Amazon agency includes copywriters, designers and a Creative Director.
This ensures that any personality and you’ve been building will flow through the channel.
Only when you know, can you grow
Without understanding where things are going wrong, how can you grow? With Vendor+ you’ll get detailed sales & performance insights. Revenue leakage, pricing issues, stock forecasting and more; it’s all here. Know how your Amazon Vendor channel is performing from the inside out.
-
Monitor sales
and profitability - Forecast stock requirements
- Identify and stem revenue leakage
-
Improve traffic
and conversion - Optimise ad campaigns
- Increase revenue by 34% (average)
Success Stories
Here are a few clients and brands who now understand why we use the line ‘Your Amazon Advantage’.
Richard Belford
Managing Director, Simba Dickie Toys
Making Amazon child’s play for Simba Dickie Toys
“We are part of the fourth biggest toy group in Europe but our Amazon operation had been lagging for several years. It was achieving less than a tenth of the revenue of Germany & France.
The WAKE team have helped us identify our internal strengths but also allowed us to lean on them in those areas we simply don’t understand and now we are well ahead of our growth target.”
- Engaged with us in 2019. Made a plan to increase revenue from £1m to £5m within two years. Currently ahead of this target.
- Completely overhauled catalogue of 300 products with professionally written content for all listings with target keywords.
- Implemented usable stock forecasting which improved a poor PO acceptance rate of just 48% as they were able to predict what Amazon were going to order.
Graham Fish
Managing Director, Men-u Skincare
A smoother future for Men-u Skincare
“With WAKE’s invaluable support, in 2021 we’re going to be more aggressive with our Amazon strategy. Because we can! Our products are loved by customers and we have great feedback and advocacy.
We now know that this is a winning combination on Amazon and we’re very excited about the future trajectory.”
- Developed a strategic channel plan and began optimising their Amazon catalogue. This caused immediate uplift in listing visibility and conversion rate as Men-u appeared in more searches.
- Our Vendor+ analytics found that Men-u were losing sales to competing Vendors and Sellers. Detailed data meant we were able to take action and eliminate this issue – this created a 30% revenue increase alone.
Crispin & Lucinda Clay
Founders, Munchy Seeds
The (Munchy) Seeds of growth
“We met James from WAKE at the Food & Drink Show back in 2019. Amazon as a new sales channel was a seed in our heads for a while, but we only took the plunge when the pandemic hit. We began to question the longevity of some of our existing channels.
There was one major request for our new partner - to move quickly. They did so and nine months on, we’re pleased to say the project has been a major success.”
- Launched Amazon as a successful new revenue channel with very short timescales. Purchase orders have increased month by month.
- Streamlined everything Amazon related - order processing, shipments, labelling, compliance and invoicing.
- Cohesive and consistent brand representation across the Amazon channel through the cleanup of rogue listings and creation of storefront.
Your Amazon advantage
Growth strategies and actionable analytics for brands selling to Amazon.
Brands moving forward with WAKE
Why us?
Quite simply, we will make Amazon work better for your brand
The process
Using our bespoke data platforms, we’ll determine your brand’s potential. Then maximise its chance of success on Amazon.
Accelerate
Achieve sustainable growth with channel management, data insights & brand building strategies.
Activate
Achieve sustainable growth with channel management, data insights & brand building strategies.
Audit
Achieve sustainable growth with channel management, data insights & brand building strategies.
The time is now
Amazon is here to stay. Let’s make sure your brand is getting the most out of it.
Richard Belford
Managing Director, Simba Dickie Toys
In the nine months since WAKE took control of our Amazon channel, we have seen a 26% increase in revenue
Let’s understand the scale of your brand’s opportunity
Market Tracker is the most extensive database of Amazon insights available. Analyse revenue, pricing, competition and much more to see exactly how Amazon could work for you.
-
Improve traffic
and conversion - Optimise ad campaigns
- Increase revenue by 34% (average)
-
Monitor sales
and profitability - Forecast stock requirements
- Identify and stem revenue leakage
Your partner
We’re on this Amazon journey together.
New to the platform or not, you may find this massive marketplace intimidating. We’ll put your mind at ease with pragmatic, strategic and creative advice coupled with cutting-edge analytics. Use us as much or as little as you want.
Brand matters
A brand on Amazon is still a brand.
Grounded in the fundamentals of branding and marketing, our team includes copywriters, designers and a Creative Director. This ensures that any personality and you’ve been building will flow through the channel.
Only when you know, can you grow
Without understanding where things are going wrong, how can you grow? With Vendor+ you’ll get detailed sales & performance insights. Revenue leakage, pricing issues, stock forecasting and more; it’s all here. Know how your Amazon channel is performing from the inside out.
-
Monitor sales
and profitability - Forecast stock requirements
- Identify and stem revenue leakage
-
Monitor sales
and profitability - Forecast stock requirements
- Identify and stem revenue leakage
Management
Here we are. The humble experts who will hold your hand (but only as much as you want) through your Amazon journey.
James Wakefield, Managing Director
Only Amazon knows more about Amazon than our founder. An all-round ecommerce veteran, James eventually realised his passion for data, branding and scaling business should be available to the masses - well, the astute ones at least. And WAKE was born.
Nick Garnett, Commercial Director
Nick has worked in digital marketing since the year dot (com) and has scaled his own agencies and online brands. He once worked for Richard Branson and Virgin Records but now wants brands and Amazon to make sweet music together.
Bogdan Lupu, Marketing Director
There’s nothing Bogdan doesn’t know about Amazon advertising strategy or funnels. Or coffee. This ecom obsessive brings passion and innovation (and probably the tasting notes for the latest Guatemalan blend he’s quaffing) to our Amazon agency.
Daniel Headey, Creative Director
Starting out at big boys Saatchi & Saatchi and Ogilvy, Daniel then went ‘digital & social’ at Elvis. Here, he created a world first in a Google Street View game for Virgin Trains. TOV guru; brand man; strategic thinker, scriptwriter - he’s a multi-faceted creative tool.
Simon Fattuhi, Finance Director
Our numbers man is a Former KPMG and Expedia financial guru who brings a wealth of experience to our (and your) boardroom table. He loves data almost as much as James and designs urban apparel in his spare time.
