ATTENTION: AMBITIOUS BRANDS THAT WANT TO TRANSFORM AMAZON INTO THEIR BIGGEST SALES CHANNEL...

Skyrocket Your Brand’s Growth With Seasoned Ex-Amazon Insiders

We’ll take you from stuttering sales to #1 in your product category. All while
maintaining your brand identity and integrity.

Get Results on Amazon
TAKE A LEAD FROM OUR SUCCESSFUL CLIENTS

Brands Waking Up To Group 1171275331

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ManiLife
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When you don’t know what you’re doing, Amazon is the hardest sales channel...

  • Everyone's fighting for attention and trying to stand out. Profit margins are almost nonexistent. And constant platform changes only make things worse.

  • This is why most brands who try to set up shop on Amazon only get discouraged and driven out of the platform by competition and razor-thin margins.

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Get the help you need

 

 

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Amazon is poised to become the UK's largest retailer

Soon Amazon will overtake Tesco as the UK’s largest retailer. Which means that, if your business isn’t on Amazon… you’re invisible.

90% of UK shoppers expect to see your brand on Amazon. Why? Next-day free delivery and ease of purchase.

So, if you don’t know how to make Amazon work for your brand and you don’t want to fall into oblivion… we can help.

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Talk to Us

Case Study

Clients saw average 29.3% YoY growth in 2023 with

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Get the help you need

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Get Amazon creative that make your products stand out

  • Cutting-edge keyword optimisation for maximum visibility
  • Sales-focused copy that turns viewers into buyers
  • Benefit-driven product graphics that drive conversions
  • Align listings with ideal customer search patterns
  • Transform features into compelling customer benefits
Find out more about ContentStudio
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Conquer Vendor Central with the best team in the business

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Live Account Monitoring
ex-Amazon teams
Customised Strategy
Unmatched Vendor Central Expertise
Comprehensive Account Management
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James
Founder
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Emma
Account Director
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Harry
Account Manager
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Suraj
Account Manager
Former Amazon
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Suraj
Head of Analytics
Former Amazon
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Jojo
Head of Catalogue
Former Amazon
Find out more about Vendor+
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Recover up to 5 years of incorrect Vendor deductions

  • Initial 5 year shortage claim audit, with potential to recover all charges over that period
  • Initial 1 year chargeback audit, with potential to recover recent chargebacks
  • FLAT 15% COMMISSION ON PROVEN RECOVERIES
Find out more about ProfitGuard
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Exploit the Amazon Ads ecosystem, on and off channel

  • Sponsored Product, Brand & Display ads
  • Sponsored Video placements
  • DSP Advertising management
  • Deal placements and recommendations
  • Strategies for off channel marketing
  • Amazon Attribution
Find out more about Ads + DSP

What makes WAKE different

Others
>50% former Amazon employees
Vendor Central specialism
Dedicated catalogue team
Dedicated finops team
Dedicated Amazon Ads & DSP team
Dedicated content team
Advanced term negotiation support
Total support ticket management
Proprietary Vendor Central monitoring
Buy Box & market share monitoing
AVS, EDI, PICS & automation support
Vendor training & client worksops
Strong commercial and P&L focus
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Who Do We help?

FOUNDERS & BRAND OWNERS

Everyone's fighting for attention and trying to stand out. Profit margins are almost nonexistent. And constant platform changes only make things worse.

COMMERCIAL DIRECTORS / NAMs

Don't know how to move forward and make Amazon profitable? We've helped Commercial Directors just like you turn Amazon Vendor Central from their biggest problem to their biggest profit driver.

MARKETPLACE & ECOM MANAGERS

If you don't have time to shape a Vendor Central strategy because of all the daily fires you have to put out, don't fear... there's a way forward.

Get The Help You Need

Frequently Asked Questions

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What is WAKE Amazon Agency?
  • WAKE Amazon Agency is uniquely positioned to grow your brand on Amazon through crafted product listings, eye-catching creative & data-driven ad strategies.
  • We also offer an unmatched level of Vendor Central expertise, thanks to a team that includes former Amazon insiders. This deep well of knowledge allows us to help you navigate Vendor Central's intricacies, optimise your supply chain, and strategically position your brand for long-term success.
Who is an ideal client for WAKE?
  • Our ideal clients are brands and manufacturers looking to scale their presence on Amazon, whether they are new to the platform or already established.
  • We have particular expertise with FMCG / CPG brands, and traditional retail brands that are struggling to manage the sudden growth they have seen since setting up their Amazon channel.
  • We have experience in a range of B2C and B2B categories, ranging from grocery all the way through to industrial supplies.  Whatever your category, the principles of strong merchandising and a solid Amazon game plan should always remain core.
How do you differentiate from other Amazon-focused agencies?
  • Our core strengths (and values) relate to representing your brand in the best possible light on Amazon.  For too long, brands have settled for inappropriate, inadequate and inaccurate content on their listings.  We're here to change that with a content team firmly focused on ranking products with the most appropriate keywords and converting the most relevant customers.
  • We also have the most experience in the space when it comes to Amazon Vendor Central and are here to help Amazon Vendors overcome the everyday challenges of that channel and achieve clarity and sustainable profitability.
What is the process for getting started?
  • The process begins with an initial consultation to assess your needs, followed by a tailored strategy presentation and finally, service implementation.
  • Number one priority is sorting out your product listings and merchandising.
  • This is followed by implementation and execution of a tailored growth strategy that will address all aspects that can contribute to sales growth and efficient channel operations.
How does your pricing model work?
  • Our pricing model is tiered and flexible, based on your requirements, the complexity of your account and the number of territories you are actively selling in.
  • Channel Management services typically start from £3000 + VAT per month and include PPC management.
  • We do not charge a commission on PPC spend.
  • Our creative services include listing optimisation, optimised listing graphics, A+ content and branded storefronts and are charged on an a la carte basis.
How quickly can I expect to see results?
  • The timeline for results can vary but generally, clients can expect to see noticeable improvements within 3 to 6 months.
  • New product launches will take longer than optimisations on existing high velocity listings, due the competitive nature of Amazon's marketplace and the time it takes to "rank" a listing against the competition.
What is the minimum contract length for your services?
  • We typically require a 3-month minimum contract to ensure adequate time for strategy implementation and results tracking.
Can you handle both Vendor Central and Seller Central accounts?
  • Yes, we manage both Vendor Central and Seller Central accounts, offering custom solutions tailored to each platform's unique requirements.
  • Our sophistication and level of experience when it comes to Vendor Central surpasses most (if not all) service providers in the space.
  • We can run both channels side-by-side (also known as the "Hybrid" model), however, this approach is fraught with challenges so we would always present you with the most suitable setup for your business.
Can you help with international Amazon markets?
  • Yes, we offer support for multiple Amazon marketplaces, helping you expand your global reach.
  • We have a lot of experience with Pan-EU expansion on both Vendor Central and Seller Central (via FBA).
How do you approach Amazon SEO and listing optimisation?
  • Our approach is data-driven, utilising advanced keyword research tools and A/B testing to maximise visibility and conversion rates.
Do you handle Amazon PPC advertising as well?
  • Yes, we have a dedicated PPC team and offer comprehensive PPC management services, including campaign setup, optimisation, and ongoing monitoring.
  • We keep abreast of the rapidly changing nature of Amazon Advertising and have extensive experience with Sponsored Products, Sponsored Brands, Sponsored Display and DSP.
Can I speak to some of your current or past clients for references?
  • Absolutely, we're happy to provide contact details for clients who have agreed to act as references.
What are your company values?
  • Plain Speaking & Pragmatic: We value simplicity and clarity in communication, always striving to speak in plain English to make Amazon's complex processes understandable for our clients.
  • Forward Thinking: We are proactive, staying updated with the fast-paced changes in the Amazon ecosystem to implement innovative strategies that keep us ahead of the curve.
  • Data Driven: We rely on logic and data for decision-making, underlining our commitment to objectivity and informed choices.
  • Brand Obsessed: Our clients' brand image is our top priority, and we focus on enhancing their brand portrayal, content, and merchandising on Amazon.
  • Ecommerce Natives: We've grown alongside the digital era and leverage this extensive experience to help clients capitalise on the biggest retail revolution in history.
  • Collaborative: We believe in teamwork, both within our team and with our clients, and are committed to working collaboratively to navigate Amazon's challenges and achieve success.
What's the first step to take if I'm interested in working with you?
  • Simply click the blue button to book your free strategy session so we can start the conversation and determine the scale of your brand's Amazon opportunity.