Amazon DSP Advertising Management

What is Amazon DSP and how can it help boost your brand's growth?

Amazon DSP (Demand-Side Platform) is Amazon's new advertising platform that allows you to reach your target customers both on AND off Amazon.

It opens up many new advertising placements on Amazon and allows your ads to be served to shoppers whilst they are browsing on other sites, too.

And thanks to Amazon’s precision demographic and interest targeting, you can be sure you’re promoting your brand to the right people, all across Amazon and their vast partner-site network.

All of which makes Amazon DSP the perfect platform for building brand awareness, converting browsers into buyers, and retargeting existing buyers to drive more sales.

Here’s why Amazon DSP is the go-to platform to scale effective advertising that drives sales

When you let our experts handle your Amazon DSP
advertising campaigns, you get to:

Optimise Your Ad Spend

With precision targeting and detailed performance metrics, Amazon DSP allows us to efficiently allocate your ad budget to where it will deliver the greatest impact.

Take Advantage of Amazon’s Massive Customer Dataset

Amazon DSP taps into one of the largest data sets available, allowing you to target high-intent shoppers based on actual purchasing behaviours and interests.

Reach Your Target Audience with Audio Ads, Display Ads, and Video Ads

Amazon DSP lets you expand your ad presence across Amazon-owned sites, apps, and third-party platforms, allowing you to reach your ideal target audience, even when they’re not browsing on Amazon

Feel confident
that your ads are
performing well, 24/7

Our team of ex-Amazon insiders create tailored advertising plans to ensure you get the most out of DSP and maximise your campaign performance.

With personalised, hands-on management, we’ll continuously monitor your ads, making real-time adjustments to optimise results.

This way you can be confident your DSP campaigns are always working for you.

In addition to this, we’ll keep you updated on your ongoing campaign metrics through our weekly performance reviews and monthly reports detailing the data-driven decisions being made to help grow your brand.

Find Out More About Amazon DSP

Capitalize early on Amazon's fast-growing ad ecosystem to stay ahead

As Amazon Ads become increasingly expensive, many brands are feeling the pinch, which makes them pour more money into campaigns with unclear results...

And the frustration compounds when brands can't even track whether their ads are effectively converting views into sales.

This is why most brands decide to stop advertising on Amazon. And never realise the growth they could've achieved.

Enjoy stress-free campaign management while our experts handle the complexities of Amazon DSP

Leverage exclusive insights from Amazon's rich data ecosystem to fine-tune your advertising strategies

Gain a competitive edge with early adoption of new Amazon features and advertising opportunities

Experience increased ROI as we optimise every aspect of your Amazon Ads and DSP campaigns

Minimise wasted ad spend with precision targeting across diverse platforms

Go full-funnel

Cutting-edge keyword optimisation for maximum visibility

Transform features into compelling customer benefits

Benefit-driven product graphics that drive conversions

Align listings with ideal customer search patterns

Sales-focused copy that turns viewers into buyers

To address these inefficiencies, the advertising strategy was overhauled by focusing on top-performing ASINs that drove the majority of sales, particularly targeting seven key product categories.

The budget was reallocated with a 60:40 split favouring categories that historically generated higher sales.

Campaigns were meticulously planned with a mix of broad match and auto-campaigns, supported by dynamic bidding to maintain visibility and optimize spending.

This restructuring led to significant improvements...

Sales grew by over 64% in the first month, and the return on ad spend (ROAS) increased by 147%.

This was accompanied by a consistent growth in sales and ROAS in subsequent months, reflecting the efficacy of the refined advertising strategy and the benefits of targeting high-performing categories and leveraging converting search terms.

What Makes WAKE Different

Others

>50% former Amazon employees

Vendor Central specialism

Dedicated catalogue team

Dedicated finops team

Dedicated Amazon Ads & DSP team

Dedicated content team

Advanced term negotiation support

Total support ticket management

Proprietary Vendor Central monitoring

Buy Box & market share monitoring

AVS, EDI, PICS & automation support

Vendor training & client worksops

Strong commercial and P&L focus

Who do we help?

Founders & brand owners

Everyone's fighting for attention and trying to stand out. Profit margins are almost nonexistent. And constant platform changes only make things worse.

Commercial directors / NAMs

Don't know how to move forward and make Amazon profitable? We've helped Commercial Directors just like you turn Amazon Vendor Central from their biggest problem to their biggest profit driver.

Marketplace & ecom managers

If you don't have time to shape a Vendor Central strategy because of all the daily fires you have to put out, don't fear... there's a way forward.

Get The Help You Need

Frequently Asked Questions

Can Vendor+ help me manage my advertising campaigns on Amazon?

Definitely. Our dedicated marketing team, including Amazon Advertising specialists, will develop and execute a comprehensive advertising strategy.

We'll leverage Sponsored ads, Amazon DSP, and other promotional opportunities to maximise your brand's visibility and drive sales.

ATTENTION: BRAND OWNERS LOOKING FOR EFFICIENT AND PROFITABLE AMAZON ADVERTISING

Skyrocket Your Brands Growth by Reaching New Customers On and Off Amazon with Amazon DSP

What is Amazon DSP and how can it help boost your brand's growth?