--- title: How do I find a good Amazon agency? description: Discover how to find a reliable Amazon agency. Gain expert tips and insights on selecting the right agency on the WAKECommerce blog. image: https://www.wakecommerce.co.uk/hubfs/Default%20hero%20original-2.png --- [![WAKE Amazon Agency](https://www.wakecommerce.co.uk/hs-fs/hubfs/WAKE-Chaser-Logo-2.png?width=148&height=33&name=WAKE-Chaser-Logo-2.png "WAKE Amazon Agency")](https://www.wakecommerce.co.uk) - Services - [Complete channel management for Amazon Vendor Central ![Vendor+](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665178.svg)](https://www.wakecommerce.co.uk/amazon-vendor-central-management) - [Chargeback & Shortage Claim Recovery for Amazon Vendors ![ProfitGuard](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665177.svg)](https://www.wakecommerce.co.uk/profitguard-amazon-chargeback-recovery) - [A creative agency within an Amazon agency ![ContentStudio](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665179.svg)](https://www.wakecommerce.co.uk/amazon-listing-optimisation) - [Full funnel Amazon Ads, DSP + AMC management ![ads+dsp](https://www.wakecommerce.co.uk/hubfs/wake%202025/Frame%202085665176.svg)](https://www.wakecommerce.co.uk/amazon-ads-management) - [Pricing](https://www.wakecommerce.co.uk/pricing) - [Blog](https://www.wakecommerce.co.uk/blog) [Contact Us](https://www.wakecommerce.co.uk/contact-us) - Services - [Pricing](https://www.wakecommerce.co.uk/pricing) - [Blog](https://www.wakecommerce.co.uk/blog) - [Contact Us](https://www.wakecommerce.co.uk/contact-us) ## Enquiry Form ![How to find a good Amazon agency](https://www.wakecommerce.co.uk/hubfs/Default%20hero%20original-2.png) # How do I find a good Amazon agency? by **James Wakefield** 13 October 2023 ### If you find a good Amazon agency it could pay real dividends While the last few years have certainly been tumultuous, there have been some notable winners.   As many businesses stalled during the pandemic, internet giant Amazon, continued its march toward world ecommerce domination.   In the first quarter of 2020, Amazon recorded a staggering [$75.5 billion](https://www.oberlo.co.uk/blog/amazon-statistics) in sales revenue. Now is the time to find a good Amazon agency. ### Click and connect Across the globe, 2.6 million sellers and vendors are jostling for attention on Amazon; a number which grows by the day.  With such a massive level of competition, gaining traction as a seller can be akin to trying to nail jelly to a wall and, it's easy to become disillusioned. So, how can a seller possibly gain a competitive edge?  We’re glad you asked.  The most effective way of achieving success as an Amazon vendor is by making use of a dedicated Amazon agency.  An Amazon agency can help you gain an advantage in a number of ways: - Product listing optimisation - Operations strategy - Amazon ads - Amazon Creative including Amazon Enhanced Brand Content and Amazon A+ Content A great Amazon agency will not only help you to improve your sales and ranking but will also lend a hand in shaping your brand.  As with so many things, not all Amazon agencies are created equal so, how do I find a good amazon agency that's right one for my brand? ### Finding the perfect partner Every Amazon vendor has different goals and different requirements and it's important to find an Amazon agency that ticks all the right boxes.  Before starting your search for a good Amazon agency, you’ll need to be able to answer the following questions: - Which parts of your Amazon business pose the greatest challenge? - Are your products listed on Seller Central, Vendor Central or both of these? - How do you currently manage your channel? - Which optimisation tools are you currently using? - Which fulfilment methods are you currently using? - Do you have a budget in mind for your Amazon advertising? - How much do you usually invest per month in Amazon advertising? Having the answers to these questions at the ready will help an agency to work out the best strategy and metrics to help you to grow your business.  Now that you’ve done your bit, it's the agency’s turn - the following are the questions that you should be asking an agency - and the answers that you’ll be looking for: **Do you have relationships with key people across different areas of Amazon?** You’re looking for an agency that offers more than just Amazon advertising and so, the answer that you’re after is that the agency has touch points all across Amazon including inventory, pricing, third parties, brand registry and A+ Content. **Are you able to provide demonstrable experience and capabilities?** Your agency should be able to provide evidence of its capabilities in the form of tangible results for its clients.  An agency who is reluctant to provide evidence may not have the kind of experience that you need in order to put your confidence in its abilities. **Which optimisation tools do you use to gain results?** Here, you’re looking for an agency who either uses the very latest technology for optimisation or, even has its own in-house optimisation and analysis tools. **How will you gauge the success of your brand on Amazon?** This is an important question as some Amazon agencies will focus solely on sales, whereas, you really want an agency who looks at profitability and zooms in on your brand’s entire presence rather than just ROAS/ACOS. **Do you have any questions about my business?** A proactive Amazon agency will be looking to glean as much information about your brand as possible in order to be able to create the right strategy.  If an agency doesn’t have questions for you, this could be a red light in terms of commitment. As an Amazon Vendor, finding an agency should never be a ‘quick fix’ but rather a long term partnership and, as such, is not a decision to be taken lightly.  The above questions are a great template when starting your search and will help you to sort the wheat from the chaff when producing a short list of agencies for your brand.  Additionally, it’s always a great idea to put in the legwork in terms of research; review sites, forums and groups on social media can be a great resource and will allow you to take advantage of the benefit of other sellers’ experiences. ![Frame 2085665102](https://www.wakecommerce.co.uk/hs-fs/hubfs/wake%202025/Frame%202085665102.png?width=590&height=592&name=Frame%202085665102.png) ## Insights to help Grow Profit Don't miss out on the latest strategies for growing your brand sustainably on Amazon. Subscribe now! About the Author James Wakefield is an Amazon Vendor expert and the founder of WAKE Commerce. Having been involved in the internet since year dot (com), James established WAKE in 2015 to share his passion for data, branding and online retail strategy. Since then, WAKE has helped leading consumer brands build a more profitable relationship with Amazon, navigate the many complexities of the platform and scale their business on the world’s biggest marketplace. With a particular focus on Vendor Central, James consults with scaling businesses that want to make Amazon work for their brand. ## Related Blog Posts October 11, 2023 ###### [Why You Need a Specialist Amazon Agency to Start a Business](https://www.wakecommerce.co.uk/blog/why-you-need-a-specialist-amazon-agency-to-kickstart-your-amazon-vendor-business) [Continue reading](https://www.wakecommerce.co.uk/blog/why-you-need-a-specialist-amazon-agency-to-kickstart-your-amazon-vendor-business) December 19, 2025 ###### [How We Saved General Mills £377,048.05 in Inaccurate Shortage Claims](https://www.wakecommerce.co.uk/blog/how-we-saved-general-mills-377048.05-in-inaccurate-shortage-claims) [Continue reading](https://www.wakecommerce.co.uk/blog/how-we-saved-general-mills-377048.05-in-inaccurate-shortage-claims) October 11, 2023 ###### [All you ever wanted to know about Amazon Advertising in 2024](https://www.wakecommerce.co.uk/blog/all-you-ever-wanted-to-know-about-amazon-advertising-in-2024) [Continue reading](https://www.wakecommerce.co.uk/blog/all-you-ever-wanted-to-know-about-amazon-advertising-in-2024) October 11, 2023 ###### [Optimising Your Amazon Store for Mobile in 2024](https://www.wakecommerce.co.uk/blog/optimise-your-amazon-store-for-mobile-in-2024) [Continue reading](https://www.wakecommerce.co.uk/blog/optimise-your-amazon-store-for-mobile-in-2024) October 13, 2023 ###### [How Amazon Exerts Influence Over Brands](https://www.wakecommerce.co.uk/blog/how-amazon-exerts-influence-over-brands) [Continue reading](https://www.wakecommerce.co.uk/blog/how-amazon-exerts-influence-over-brands) October 13, 2023 ###### [What is the Amazon Buy Box and Why You Need it?](https://www.wakecommerce.co.uk/blog/what-is-the-amazon-buy-box-and-why-you-need-to-get-it-for-your-products) [Continue reading](https://www.wakecommerce.co.uk/blog/what-is-the-amazon-buy-box-and-why-you-need-to-get-it-for-your-products) October 13, 2023 ###### [FMCG Industry & Future of Retail - Can Amazon Make it Work?](https://www.wakecommerce.co.uk/blog/fmcg-and-the-future-of-retail-can-amazon-really-make-it-work) [Continue reading](https://www.wakecommerce.co.uk/blog/fmcg-and-the-future-of-retail-can-amazon-really-make-it-work) February 4, 2025 ###### [What is Amazon’s Vendor Scorecard? A Guide for CPG brands](https://www.wakecommerce.co.uk/blog/mastering-amazons-vendor-scorecard-the-ultimate-guide-for-cpg-brands) [Continue reading](https://www.wakecommerce.co.uk/blog/mastering-amazons-vendor-scorecard-the-ultimate-guide-for-cpg-brands) October 11, 2023 ###### [6 Challenges To Prepare For On Amazon Vendor Central in 2024](https://www.wakecommerce.co.uk/blog/6-challenges-to-prepare-for-on-amazon-vendor-central-in-2024) [Continue reading](https://www.wakecommerce.co.uk/blog/6-challenges-to-prepare-for-on-amazon-vendor-central-in-2024) October 11, 2023 ###### [Why scaling brands should invest in Amazon Vendor Central?](https://www.wakecommerce.co.uk/blog/why-scaling-brands-should-invest-in-amazon-vendor-central-in-2024) [Continue reading](https://www.wakecommerce.co.uk/blog/why-scaling-brands-should-invest-in-amazon-vendor-central-in-2024) [![WAKE Amazon Agency](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/WAKE_Logo.png?width=179&height=40&name=WAKE_Logo.png "WAKE Amazon Agency")](https://www.wakecommerce.co.uk/) - [Vendor+](https://www.wakecommerce.co.uk/amazon-vendor-central-management) - [ProfitGuard](https://www.wakecommerce.co.uk/profitguard-amazon-chargeback-recovery) - [ContentStudio](https://www.wakecommerce.co.uk/amazon-listing-optimisation) - [ads+dsp](https://www.wakecommerce.co.uk/amazon-ads-management) - [Blog](https://www.wakecommerce.co.uk/blog) - [Contact us](https://www.wakecommerce.co.uk/contact-us) 020 3885 0777 | [hello@wakecommerce.co.uk](mailto:hello@wakecommerce.co.uk) ![contact-dtls-1](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/General/contact-dtls-1.png?width=529&height=355&name=contact-dtls-1.png) ![contact-dtls2](https://www.wakecommerce.co.uk/hs-fs/hubfs/Wake_2023/Images/General/contact-dtls2.png?width=529&height=355&name=contact-dtls2.png) ![Amazon SPN certified](https://www.wakecommerce.co.uk/hs-fs/hubfs/image%203239.png?width=272&height=75&name=image%203239.png) ![Amazon Ads Verified Partner](https://www.wakecommerce.co.uk/hs-fs/hubfs/image%203240.png?width=105&height=75&name=image%203240.png) © Copyright 2026 - Wake Commerce Ltd ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "James Wakefield", "url" : "https://www.wakecommerce.co.uk/blog/author/james-wakefield" }, "dateModified" : "2025-08-20T13:53:19.267Z", "datePublished" : "2023-10-13T12:30:33.000Z", "headline" : "How do I find a good Amazon agency?", "image" : [ "https://www.wakecommerce.co.uk/hubfs/Default%20hero%20original-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.wakecommerce.co.uk/blog/how-do-i-find-a-good-amazon-agency", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.wakecommerce.co.uk/hubfs/Wake_2023/Images/WAKE_Logo.png" }, "name" : "Wake Commerce Ltd" } } ```