ATTENTION: BRAND OWNERS LOOKING FOR EFFICIENT AND PROFITABLE AMAZON ADVERTISING

Now You Can Reach Your Ideal Customers On And Off Amazon... Using The World's Fastest Growing Ads Platform

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Let our team of ex-Amazon experts handle everything - achieve exceptional results with zero hassle

Get Results on Amazon
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What is Amazon DSP and how can it help boost your brand's growth?

Amazon DSP (Demand-Side Platform) allows businesses to buy advertising space so they reach customers across online platforms such as Twitch and Prime Video.

Basically, DSP uses data to show ads to the right people, at the right time, even if they are not searching on Amazon at that moment.

This makes it ideal for increasing your brand awareness and driving sales with minimal effort.

Get the help you need

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Are you losing all your Amazon ad spend?

As Amazon Ads become increasingly expensive, many brands are feeling the pinch, which makes them pour more money into campaigns with unclear results...

And the frustration compounds when brands can't even track whether their ads are effectively converting views into sales.

This is why most brands decide to stop advertising on Amazon. And never realise the growth they could've achieved.

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Capitalize early on Amazon's fast-growing ad ecosystem to stay ahead

As Amazon Ads become increasingly expensive, many brands are feeling the pinch, which makes them pour more money into campaigns with unclear results...

And the frustration compounds when brands can't even track whether their ads are effectively converting views into sales.

This is why most brands decide to stop advertising on Amazon. And never realise the growth they could've achieved.

Enjoy stress-free campaign management while our experts handle the complexities of Amazon DSP
Leverage exclusive insights from Amazon's rich data ecosystem to fine-tune your advertising strategies
Gain a competitive edge with early adoption of new Amazon features and advertising opportunities
Experience increased ROI as we optimise every aspect of your Amazon Ads and DSP campaigns
Minimise wasted ad spend with precision targeting across diverse platforms
Find out more about Vendor+

Case Study

Clients saw average 29.3% YoY growth in 2023 with

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Get the help you need

 

Go full-funnel

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Live Account Monitoring
ex-Amazon teams
Customised Strategy
Unmatched Vendor Central Expertise
Comprehensive Account Management
Find out more about Vendor+
Case Study

Capezio's Journey to a 147% Increase in ROAS

Capezio had over 800 active campaigns that lacked diversification and efficiency...

A significant portion of their budget was consumed by automatic campaigns that contributed disproportionately low sales.

Additionally, the brand's advertising strategy was not effectively leveraging branded keywords, which seemed to be the ones with the highest returns.

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To address these inefficiencies, the advertising strategy was overhauled by focusing on top-performing ASINs that drove the majority of sales, particularly targeting seven key product categories.

The budget was reallocated with a 60:40 split favouring categories that historically generated higher sales.

Campaigns were meticulously planned with a mix of broad match and auto-campaigns, supported by dynamic bidding to maintain visibility and optimize spending.

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This restructuring led to significant improvements...

Sales grew by over 64% in the first month, and the return on ad spend (ROAS) increased by 147%.

This was accompanied by a consistent growth in sales and ROAS in subsequent months, reflecting the efficacy of the refined advertising strategy and the benefits of targeting high-performing categories and leveraging converting search terms.

What makes WAKE different

Others
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
>50% former Amazon employees
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Who Do We help?

FOUNDERS & BRAND OWNERS

Everyone's fighting for attention and trying to stand out. Profit margins are almost nonexistent. And constant platform changes only make things worse.

COMMERCIAL DIRECTORS / NAMs

Don't know how to move forward and make Amazon profitable? We've helped Commercial Directors just like you turn Amazon Vendor Central from their biggest problem to their biggest profit driver.

MARKETPLACE & ECOM MANAGERS

If you don't have time to shape a Vendor Central strategy because of all the daily fires you have to put out, don't fear... there's a way forward.

Get The Help You Need

Frequently Asked Questions

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What is WAKE Amazon Agency?
  • WAKE Amazon Agency is uniquely positioned to grow your brand on Amazon through crafted product listings, eye-catching creative & data-driven ad strategies.
  • We also offer an unmatched level of Vendor Central expertise, thanks to a team that includes former Amazon insiders. This deep well of knowledge allows us to help you navigate Vendor Central's intricacies, optimise your supply chain, and strategically position your brand for long-term success.
Who is an ideal client for WAKE?
  • Our ideal clients are brands and manufacturers looking to scale their presence on Amazon, whether they are new to the platform or already established.
  • We have particular expertise with FMCG / CPG brands, and traditional retail brands that are struggling to manage the sudden growth they have seen since setting up their Amazon channel.
  • We have experience in a range of B2C and B2B categories, ranging from grocery all the way through to industrial supplies.  Whatever your category, the principles of strong merchandising and a solid Amazon game plan should always remain core.
How do you differentiate from other Amazon-focused agencies?
  • Our core strengths (and values) relate to representing your brand in the best possible light on Amazon.  For too long, brands have settled for inappropriate, inadequate and inaccurate content on their listings.  We're here to change that with a content team firmly focused on ranking products with the most appropriate keywords and converting the most relevant customers.
  • We also have the most experience in the space when it comes to Amazon Vendor Central and are here to help Amazon Vendors overcome the everyday challenges of that channel and achieve clarity and sustainable profitability.
What is the process for getting started?
  • The process begins with an initial consultation to assess your needs, followed by a tailored strategy presentation and finally, service implementation.
  • Number one priority is sorting out your product listings and merchandising.
  • This is followed by implementation and execution of a tailored growth strategy that will address all aspects that can contribute to sales growth and efficient channel operations.
How does your pricing model work?
  • Our pricing model is tiered and flexible, based on your requirements, the complexity of your account and the number of territories you are actively selling in.
  • Channel Management services typically start from £3000 + VAT per month and include PPC management.
  • We do not charge a commission on PPC spend.
  • Our creative services include listing optimisation, optimised listing graphics, A+ content and branded storefronts and are charged on an a la carte basis.
How quickly can I expect to see results?
  • The timeline for results can vary but generally, clients can expect to see noticeable improvements within 3 to 6 months.
  • New product launches will take longer than optimisations on existing high velocity listings, due the competitive nature of Amazon's marketplace and the time it takes to "rank" a listing against the competition.
What is the minimum contract length for your services?
  • We typically require a 3-month minimum contract to ensure adequate time for strategy implementation and results tracking.
Can you handle both Vendor Central and Seller Central accounts?
  • Yes, we manage both Vendor Central and Seller Central accounts, offering custom solutions tailored to each platform's unique requirements.
  • Our sophistication and level of experience when it comes to Vendor Central surpasses most (if not all) service providers in the space.
  • We can run both channels side-by-side (also known as the "Hybrid" model), however, this approach is fraught with challenges so we would always present you with the most suitable setup for your business.
Can you help with international Amazon markets?
  • Yes, we offer support for multiple Amazon marketplaces, helping you expand your global reach.
  • We have a lot of experience with Pan-EU expansion on both Vendor Central and Seller Central (via FBA).
How do you approach Amazon SEO and listing optimisation?
  • Our approach is data-driven, utilising advanced keyword research tools and A/B testing to maximise visibility and conversion rates.
Do you handle Amazon PPC advertising as well?
  • Yes, we have a dedicated PPC team and offer comprehensive PPC management services, including campaign setup, optimisation, and ongoing monitoring.
  • We keep abreast of the rapidly changing nature of Amazon Advertising and have extensive experience with Sponsored Products, Sponsored Brands, Sponsored Display and DSP.
Can I speak to some of your current or past clients for references?
  • Absolutely, we're happy to provide contact details for clients who have agreed to act as references.
What are your company values?
  • Plain Speaking & Pragmatic: We value simplicity and clarity in communication, always striving to speak in plain English to make Amazon's complex processes understandable for our clients.
  • Forward Thinking: We are proactive, staying updated with the fast-paced changes in the Amazon ecosystem to implement innovative strategies that keep us ahead of the curve.
  • Data Driven: We rely on logic and data for decision-making, underlining our commitment to objectivity and informed choices.
  • Brand Obsessed: Our clients' brand image is our top priority, and we focus on enhancing their brand portrayal, content, and merchandising on Amazon.
  • Ecommerce Natives: We've grown alongside the digital era and leverage this extensive experience to help clients capitalise on the biggest retail revolution in history.
  • Collaborative: We believe in teamwork, both within our team and with our clients, and are committed to working collaboratively to navigate Amazon's challenges and achieve success.
What's the first step to take if I'm interested in working with you?
  • Simply click the blue button to book your free strategy session so we can start the conversation and determine the scale of your brand's Amazon opportunity.