AMAZON SUCCESS STARTS AND ENDS WITH YOUR BRAND
Stand out from the competition with Amazon content that sells
Don't treat merchandising as an afterthought when it comes to your most important sales channel. Compel shoppers to become buyers with content that converts.
TAKE A LEAD FROM OUR SUCCESSFUL CLIENTS
Brands WAKING up to
THE PROBLEM
Your Amazon listings are... rubbish
Weak product listings diminish your brand and reduce buyer confidence - that's if they can even find your listings!
- Lack of keywords buries your listings deep in the search results
- Poor product content doesn't address buyer's questions
- Weak imagery doesn't "sell" the product experience or your brand
- Substandard experience causes shoppers to look elsewhere
Source: This is Money
Don't ignore the opportunity
Amazon is a unique sales channel demanding creative assets optimised for the Amazon buying journey.
Throwing up a few packshots and basic product information just won't do, and here's why:
- 44 million unique visitors to Amazon UK every month
- 81% of UK consumers start their product research on Amazon
Your product and brand must be well represented at every touchpoint.
You must speak to the "need" of your ideal customer through effective merchandising.
This can only be achieved through high quality content (text and visual) crafted especially for the Amazon channel.
SOLUTION #1
Listing content that ranks
Every successful Amazon story begins and ends with effective merchandising.
- Product listings: Your brand's frontline sales rep.
- Cutting-edge keyword optimisation for max visibility.
- Sales-focused copy that turns views into buys.
- Align listings with ideal customer search patterns.
- Not just visible, but engaging and convincing.
- Transform features into compelling customer benefits.
- Drive up conversion rates for lasting Amazon success.
SOLUTION #2
Product imagery that sells
Your target customer in 2023 has a short attention span.
- They buy visually, which is why your product visuals and graphics need to answer their questions, and fast...
- Primary product images that represent what customers will get
- Additional product infographics that emphasise key product benefits
- Visual representations of product ranges
- Brand based images to communicate your positioning and values
- Optimised A+ Content
- Amazon Storefronts
SOLUTION #3
Photography, video & enhanced brand content
Every successful Amazon story begins and ends with effective merchandising.
- Product listings: Your brand's frontline sales rep.
- Cutting-edge keyword optimisation for max visibility.
- Sales-focused copy that turns views into buys.
- Align listings with ideal customer search patterns.
- Not just visible, but engaging and convincing.
- Transform features into compelling customer benefits.
- Drive up conversion rates for lasting Amazon success.
What success looks like working with WAKE
Berry Bros. & Rudd
Beers, Wines & Spirits
WAKE is a great partner to work with on our Amazon account. Their team are helping to ensure our content is optimised and that we grow sales in-line with our business plan.
Mark Cato, National Account Manager
Cano Water
Grocery
Working with WAKE has been great! Cano Water has had an incredible few years on Amazon and the team have been a large part of this and have enabled us to navigate and leverage all the marketing benefits on the platform which has lead to substantial growth.
Josh White, Co-Founder
Culpitt
Grocery
WAKE really helped accelerate our Amazon proposition with well thought out plans and execution. The team have the right level of knowledge and application to drive sustained growth.
David Quinn, Operations Director
Nannycare
Baby Care
WAKE has guided us through developing our setup and offer with Amazon. Their knowledge and know how means that we have optimised our listings and driven revenue and profit. We now have a solid foundation to focus our advertising and build for the future.
Kate Miller, General Manager
Vet IQ
Pet Care
WAKE has worked with me on the improvement of my corporate relationship and business development with Amazon Vendor.
They have consistently exhibited a depth of knowledge in this area and provided advice and support that has lead to significant growth.
Simon Morris, UK Commercial Manager
Who do we help?
FOUNDERS & BRAND OWNERS
Struggling to unlock your brand's full Amazon potential? Don't let false starts and elusive profits hinder your vision. The competition is thriving; let's get your brand in the race.
COMMERCIAL DIRECTORS / NAMs
Feeling the heat to transform Amazon into a significant sales channel? We've helped Commercial Directors, just like you, turn Amazon from a problem into a powerhouse.
MARKETPLACE & ECOM MANAGERS
If you don’t have time to shape an Amazon strategy because of all the daily fires (and support tickets) you’re fighting, don’t fear - there is a way forward.
Meet your strategy team
James
Founder
21 years Amazon experience
Emma
Account Director
8 years Amazon experience
David
Commercial Director
28 years NAM experience
Meet your content team
Nick
Content Director
18 years SEO experience
Dan
Creative Director
ex-Ogilvy
Bhaskar
Senior Designer
ex-Amazon
Meet your operations team
Suraj
Technical Lead
ex-Amazon
Harry
Account Manager
+ PPC
Alex
PPC Lead
9 years in Amazon PPC
Jojo
Catalogue Lead
ex-Amazon
Renuka
Analytics Lead
ex-Amazon
Simon
Data Scientist
Ex KPMG
This is how deep we go to ensure your success on Amazon
Tailored Growth Strategy
Develop a unique growth strategy to rapidly scale your brand on Amazon, so you can leave competitors behind and experience unstoppable growth.
Uncover Hidden Inefficiencies In Your Account
Gain back control of your business and watch your sales skyrocket when you unlock your account’s true potential and stop wasting your resources.
Become Operationally Efficient
Streamline your operations to save time, money, and effort, and enjoy the peace of mind that comes from knowing your business is running smoothly without you.
Gain Deep Insights Into Your Category’s Potential
Visualise the untapped possibilities and opportunities waiting for you in your market, and finally become the leader in your category.
Unearth Powerful Keywords
Drive more traffic and sales to your products with perfectly-chosen keywords that attract your ideal customers to your product listings.
Optimise Your Catalogue
Streamline and optimise your product catalogue to maximise visibility and conversions, by guiding customers to the perfect product for their needs, every time.
Turn Browsers Into Buyers
Make your product listings irresistible and entice customers to click the “Buy Now” button without a second thought by using compelling and persuasive copy.
Stand Out From The Competition
Expertly position your products as the go-to choice for consumers and attract ideal customers who can’t resist the value and quality you offer.
IT’S DECISION TIME
Now that you know this, you have two options
Option #1:
Continue as you are... fighting fires, underselling your brand, fretting about the competition and feeling overwhelmed.
Or...
Option #2:
Imagine an Amazon account that runs like clockwork, churning out predictable and sustainable profits.
Imagine your team empowered rather than embattled by their relationship with Amazon.
Are you ready to shift from obscurity to profitability on Amazon? To unveil hidden opportunities and drive sustainable growth?
Let's transform your brand together.
Click the button below to start the conversation.
- WAKE is a specialist Amazon agency, uniquely positioned to accelerate your brand's growth through meticulously crafted product listings, eye-catching creative assets, and data-driven advertising strategies.
- We also offer an unmatched level of Vendor Central expertise, thanks to a team that includes former Amazon insiders. This deep well of knowledge allows us to help you navigate Vendor Central's intricacies, optimise your supply chain, and strategically position your brand for long-term success.
- Our ideal clients are brands and manufacturers looking to scale their presence on Amazon, whether they are new to the platform or already established.
- We have particular expertise with FMCG / CPG brands, and traditional retail brands that are struggling to manage the sudden growth they have seen since setting up their Amazon channel.
- We have experience in a range of B2C and B2B categories, ranging from grocery all the way through to industrial supplies. Whatever your category, the principles of strong merchandising and a solid Amazon game plan should always remain core.
- Our core strengths (and values) relate to representing your brand in the best possible light on Amazon. For too long, brands have settled for inappropriate, inadequate and inaccurate content on their listings. We're here to change that with a content team firmly focused on ranking products with the most appropriate keywords and converting the most relevant customers.
- We also have the most experience in the space when it comes to Amazon Vendor Central and are here to help Amazon Vendors overcome the everyday challenges of that channel and achieve clarity and sustainable profitability.
- The process begins with an initial consultation to assess your needs, followed by a tailored strategy presentation and finally, service implementation.
- Number one priority is sorting out your product listings and merchandising.
- This is followed by implementation and execution of a tailored growth strategy that will address all aspects that can contribute to sales growth and efficient channel operations.
- Our pricing model is tiered and flexible, based on your requirements, the complexity of your account and the number of territories you are actively selling in.
- Channel Management services typically start from £3000 + VAT per month and include PPC management.
- We do not charge a commission on PPC spend.
- Our creative services include listing optimisation, optimised listing graphics, A+ content and branded storefronts and are charged on an a la carte basis.
- The timeline for results can vary but generally, clients can expect to see noticeable improvements within 3 to 6 months.
- New product launches will take longer than optimisations on existing high velocity listings, due the competitive nature of Amazon's marketplace and the time it takes to "rank" a listing against the competition.
- We typically require a 3-month minimum contract to ensure adequate time for strategy implementation and results tracking.
- Yes, we manage both Vendor Central and Seller Central accounts, offering custom solutions tailored to each platform's unique requirements.
- Our sophistication and level of experience when it comes to Vendor Central surpasses most (if not all) service providers in the space.
- We can run both channels side-by-side (also known as the "Hybrid" model), however, this approach is fraught with challenges so we would always present you with the most suitable setup for your business.
- Yes, we offer support for multiple Amazon marketplaces, helping you expand your global reach.
- We have a lot of experience with Pan-EU expansion on both Vendor Central and Seller Central (via FBA).
- Our approach is data-driven, utilising advanced keyword research tools and A/B testing to maximise visibility and conversion rates.
- Yes, we have a dedicated PPC team and offer comprehensive PPC management services, including campaign setup, optimisation, and ongoing monitoring.
- We keep abreast of the rapidly changing nature of Amazon Advertising and have extensive experience with Sponsored Products, Sponsored Brands, Sponsored Display and DSP.
- Absolutely, we're happy to provide contact details for clients who have agreed to act as references.
- Plain Speaking & Pragmatic: We value simplicity and clarity in communication, always striving to speak in plain English to make Amazon's complex processes understandable for our clients.
- Forward Thinking: We are proactive, staying updated with the fast-paced changes in the Amazon ecosystem to implement innovative strategies that keep us ahead of the curve.
- Data Driven: We rely on logic and data for decision-making, underlining our commitment to objectivity and informed choices.
- Brand Obsessed: Our clients' brand image is our top priority, and we focus on enhancing their brand portrayal, content, and merchandising on Amazon.
- Ecommerce Natives: We've grown alongside the digital era and leverage this extensive experience to help clients capitalise on the biggest retail revolution in history.
- Collaborative: We believe in teamwork, both within our team and with our clients, and are committed to working collaboratively to navigate Amazon's challenges and achieve success.
- Simply click the blue button to book your free strategy session so we can start the conversation and determine the scale of your brand's Amazon opportunity.
