Reduce margin erosion and maximise opportunities with the only analytics platform for Amazon Vendor Central
“We are part of the fourth biggest toy group in Europe but our Amazon operation had been
lagging for several years. It was achieving less than a tenth of the revenue of our German &
French counterparts and we obviously weren’t happy about this.
We engaged with WAKE in 2019 and made a plan to increase revenue by several million pounds within two years. We are currently ahead of this target.
Firstly, we completely overhauled our catalogue of 300 products. WAKE created brand new, professionally written content for all our listings with target keywords – making sure our products showed up in more searches. Next, an in-depth brand-building exercise made our o!ering more visible to buyers than our competitors