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Unlock Growth on Vendor Central

Reduce margin erosion and maximise opportunities with the only analytics platform for Amazon Vendor Central

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Trusted by dozens of large Amazon Vendors

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Cut out the noise and focus on growth

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Amazon Vendor Central sales analysis

Sales Tracker

Comprehendible view on recent account performance, focusing on sell out, profit margins (yours and Amazon’s), your best performing products and how advertising is contributing to sales performance.

Operations Monitor

The critical aspect of any Vendor Central setup; ensuring you're on top of Purchase Orders and shipments. Our dedicated dashboard will give you crucial insights into PO fill rate and shipment performance, highlighting any discrepancies.

We can also tell you exactly what Amazon's stockholding is of your products, at macro and micro levels.

Amazon Vendor Central purchase analytics
Amazon Vendor Central revenue leak

Leakage Identifier

The most important feature of Vendor+. Our Leakage dashboard is based on a proprietary technology that identifies exactly where you're losing out on sales revenue, margin and excess fees. We constantly analyse your live listings, Vendor metrics and other sources to determine where you're losing out.

This analysis provides the most efficient method for growing revenue on an account, by identifying and stemming losses.

Charge Monitor

The scourge of most Vendor Central operations is the myriad of fees and charges that Amazon impose on an account. Many are dubious or just plain wrong, but you have no chance of resolving them without first understanding them and responding proactively.

Our deep dive analysis will give you a full view on what's going on and with our support you can recover a large proportion of them.

Amazon Vendor Central revenue leak
Amazon catalogue analysis analytics

Catalogue Analyst

Problems with product listings on Amazon are inevitable, especially as your catalogue grows. Vendor+ constantly monitors your listings to ensure they are active, discoverable, available and Amazon is winning the Buy Box.

We also look at listing quality, to determine where there is scope for improvement to help with improved search visibility and sales conversion.

Forecast Pro

Amazon's forecast tools are notoriously complicated and inaccurate. You need to know what Amazon are likely to order from you and when to accurately plan stock requirements.

Our advanced stock demand forecasting tool for Vendor Central is based on historical analysis of your previous POs and live marketplace data combined with Amazon's forecast predictions, to provide a robust and usable view on future revenue and anticipated purchases on specific ASINs (which is easily exportable into Excel).

Amazon catalogue analysis analytics

Sales

Weekly Sales

Headline view of weekly Shipped COGS, Revenue & Margin

Monthly Sales

Headline view of monthly Shipped COGS, Revenue & Margin

Top Products

Best selling products YTD by-Shipped COGS & Shipped Units

Margin

Your margin after all fees and CoOp deducted

NET PPM

Amazon’s net margin

Advertising

Headline view of advertising spend & performance in relation to sales

operations

Purchase Orders

PO summary and details views

PO Performance

PO fill rates, confirmed, shipped & received

Stock Position

Amazon’s weekly stock holding of your products

Leakage

Revenue Leak

Monthly summary of revenue affecting issues

1P Competition

Lost sales (by product) due to Amazon sourcing from other Vendor

Lost Buy box

Lost sales (by product) due to Buy Box & 3P competition

Out of Stock

Lost sales due to out of stock and rejected line items

Charge Backs

Summary of chargebacks, broken down by issue

Short Claims

Summary of shortage claims

Catalogue

Availability

Live catalogue analysis based on stock availability

Discoverability

Live catalogue analysis based on ASIN discoverability

Quality

Listing quality analysis, focusing on title, bullets, description, A+ etc.

forecast

Replenishment Forecast

Graph and table view of anticipated PO demand from Amazon over 6 months

COGS Forecast

Graph and table view of anticipated weekly COGS in next 6 months.

Sell Out Forecast

Graph and table view of anticipated Shipped Units in next 6 months.

Actionable revenue insights not available elsewhere

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“Vendor+ has given us a clear view on where we are winning and where we are losing on Amazon Vendor Central”

Rob Keeling, Managing Director, Airpure

Frequently Asked Questions

Brands, manufacturers and distributors on Amazon Vendor Central who need an easy to use, robust and insightful view on what is actually going on with their purchases, shipments, inventory, sales performance, margin erosion, listings and forecasting.

Vendor+ has a number of subscription models to suit all different sizes of Vendors.  We guarantee it will pay for itself in the analysis it provides on your account on revenue leakage and highlighted growth opportunities.

We utilise 256-bit data encryption and vetted user access to only specific individuals in your organisation.

As many people as you require to have access in your organisation, as well as external agencies and providers, where necessary.

We guarantee it will pay for itself in the analysis it provides on your account on revenue leakage and highlighted growth opportunities.

Case Study

Category

Toys & Games

Channel

Amazon Vendor Central

sima dickie group

We are part of the fourth biggest toy group in Europe but our Amazon operation had been lagging for several years. It was achieving less than a tenth of the revenue of our German & French counterparts and we obviously weren’t happy about this.

We engaged with WAKE in 2019 and made a plan to increase revenue by several million pounds within two years. We are currently ahead of this target.

Vendor plus
Improved Visibility on brand terms and keywords

Significant increase in search visibility & conversion

Insights and measurement

22% Revenue increase after 9 month engagement

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Effective Advertising strategy with excellent ROI

Firstly, we completely overhauled our catalogue of 300 products. WAKE created brand new, professionally written content for all our listings with target keywords – making sure our products showed up in more searches.

Next, an in-depth brand-building exercise made our ordering more visible to buyers than our competitors.

“Vendor+ has given us a clear view on where we are winning and where we are losing on Amazon Vendor Central”

Rob Keeling, Managing Director, Airpure

In-house (not out-sourced) expertise

Our CEO James Wakefield developed our robust marketing processes from the ground up after realising that the significance of brand and product integrity was severely underestimated by brand owners and other agencies when it came to Amazon.

James is a strong believer that Amazon should be treated as an extension of a client’s brand, not be compromised by it. But all too often he sees the single most important touchpoint - customer facing product listings - neglected or totally ignored within the context of a brand’s “Amazon strategy”.

Product and brand representation should always come first. Take a look at your competition and ask yourself if you’re really on top of this?

WAKE Amazon Agency

Trusted by dozens of large Amazon Vendors

smoby logo
big toys logo
knoops logo new
fabric fresh logo new
kooveys logo
airpure logo
mighty burst logo
stealth logo new
Currentbody logo
bjorn axen logo
tanrevel logo
Vice Reversa logo
recipe for men logo
munchy seeds logo new
tonic logo
dickie toys logo
menu u logo
naturally gone logo new
smoby logo
big toys logo
knoops logo new
fabric fresh logo new
kooveys logo
airpure logo
mighty burst logo
stealth logo new
Currentbody logo
bjorn axen logo
tanrevel logo
Vice Reversa logo
recipe for men logo
munchy seeds logo new
tonic logo
dickie toys logo
menu u logo
naturally gone logo new

Your Amazon advantage awaits

For profitable and sustainable growth on Amazon, look no further.

Book a call with us now for your free brand and account audit.

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