Our CEO James Wakefield developed our robust marketing processes from the ground up after realising that the significance of brand and product integrity was severely underestimated by brand owners and other agencies when it came to Amazon.
James is a strong believer that Amazon should be treated as an extension of a client’s brand, not be compromised by it. But all too often he sees the single most important touchpoint - customer facing product listings - neglected or totally ignored within the context of a brand’s “Amazon strategy”.
Product and brand representation should always come first. Take a look at your competition and ask yourself if you’re really on top of this?